Pitch Deck That Sports Startup Mojo Used to Get a Key Investor

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The share prices for each player fluctuate based on their real on-field stats, which can change the projection of their career-ending stats. Mojo’s situation reflects a broader shift in the sports betting landscape. Similarly to other early-stage sports-betting startups, the company has faced challenges securing funding and achieving profitability amidst a changing market landscape. Mojo refrained from commenting on whether this decision marks a strategic shift but clarified that it is not divesting its B2C business. It’s the latest development in the DFS Pick’Em space, which includes PrizePicks, Underdog, Sleeper, Betr and more.

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But it is extremely hard to do because every trade is made with us. So, our team is basically adjusting prices in real time, based on the latest projection of a player’s career. And as a result, that’s why we need to have this incredible team of data scientists and market makers to do this right.

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Models’ predictive analytics and free sports picks to find value anywhere we can. Under its current license, Mojo users have to be in New Jersey to buy and trade stocks, but the company has market access agreements in nine more states where it’ll expand in the coming months. Part of its new capital will go toward obtaining that licensing. Users outside of New Jersey can still browse the app to gauge players’ stock market in the meantime. Mojo is a kind of player stock market where users can trade on an athlete’s performance as if it were shares in a company.

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Mojo, which is headquartered in New York, recently raised $75 million in Series A funding from Thrive Capital and Tiger Global. Mojo co-founders Marc Lore and Alex Rodriguez also joined in the round. I got on a call with Mojo co-founder and CEO Vinit Bharara about this interesting—and potentially lucrative—slice of the growing market for betting on sports.

Their latest venture, a new kind of sports-betting app called Mojo, harkens back to one of their first businesses together, The Pit, which was a site for trading sports cards that Topps bought in 2001. Their goal at the time was to create an « E-Trade meets ESPN » that would use trading cards as a proxy to value players, Bharara told Insider, but the strategy was too risky then. Mojo enables fans to bet on the careers of hundreds of athletes and trade those holdings like stocks.