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Three successful complaints for copyright infringement against a user account will result in the account and all of its uploaded videos being deleted. On July 30, 2025, amid the implementation of the Online Safety Act 2023 in the United Kingdom, Google announced that it would begin to enforce « age assurance » policies for selected users in the United States as a trial. On YouTube, this will be based on factors such as searches and video history, and the age of the account. The user must go through age verification via payment, scanned ID, or selfie to access all features if they are detected to be a minor.

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Like TikTok, it gives users access to built-in creative tools, including the possibility of adding licensed music to their videos. In September 2016, YouTube Go was announced, as an Android app created for making YouTube easier to access on mobile devices in emerging markets. It was distinct from the company’s main Android app and allowed videos to be downloaded and shared with other users. YouTube has faced numerous challenges and criticisms in its attempts to deal with copyright, including the site’s first viral video, Lazy Sunday, which had to be taken down, due to copyright concerns. At the time of uploading a video, YouTube users are shown a message asking them not to violate copyright laws. YouTube does not view videos before they are posted online, and it is left to copyright holders to issue a DMCA takedown notice pursuant to the terms of the Online Copyright Infringement Liability Limitation Act.

No failure or delay by a party in exercising any right or remedy under the Contract or by law shall constitute a waiver of that or any other right or remedy, nor preclude or restrict its further exercise. Unless specifically provided otherwise, rights arising under the Contract are cumulative and do not exclude rights provided by law. This clause does not alter any right or remedy of any person which exists or is available otherwise than pursuant to that Act. In 2010, it was reported that nearly a third of the videos with advertisements https://md.swk-web.com/vKr4hPniR26q3UsUXBjU1Q/ were uploaded without permission of the copyright holders.

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In March 2007, it struck a deal with the BBC for three channels with BBC content, one for news and two for entertainment. In January 2010, YouTube introduced a film rentals service, available in many countries, and TV shows can be bought in several countries. On February 28, 2017, in a press announcement held at YouTube Space Los Angeles, YouTube announced YouTube TV, an over-the-top MVPD-style subscription service that would be available for United States customers at a price of US$65 per month.

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• The next year, when clicking on a video on the main page, the whole page turned upside down, which YouTube claimed was a « new layout ».
• YouTube does not view videos before they are posted online, and it is left to copyright holders to issue a DMCA takedown notice pursuant to the terms of the Online Copyright Infringement Liability Limitation Act.
• Difficulty in finding enough dating videos led to a change of plans, with the site’s founders deciding to accept uploads of any video.
• In September 2016, after introducing an enhanced notification system to inform users of these violations, YouTube’s policies were criticized by prominent users, including Philip DeFranco and Vlogbrothers.

YouTube has cited the effectiveness of Content ID as one of the reasons why the site’s rules were modified in December 2010 to allow some users to upload videos of unlimited length. That was disputed by Billboard, which said that the two billion views had been moved to Vevo, since the videos were no longer active on YouTube. In October, YouTube announced that they would be rolling out customizable user handles in addition to channel names, which would also become channel URLs. YouTube was not the first video-sharing site on the Internet; Vimeo was founded in November 2004, though that site remained a side project of its developers from CollegeHumor.

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In April 2012, a court in Hamburg ruled that YouTube could be held responsible for copyrighted material posted by its users. On November 1, 2016, the dispute with GEMA was resolved, with Google content ID being used to allow advertisements to be added to videos with content protected by GEMA. In 2013, YouTube launched a pilot program for content providers to offer premium, subscription-based channels.

As of 2018update, public access to YouTube is blocked in many countries, including China, North Korea, Iran, Turkmenistan, Uzbekistan, Tajikistan, Eritrea, Sudan and South Sudan. In cases where the entire site is banned due to one particular video, YouTube will often agree to remove or limit access to that video in order to restore service. Businesses, schools, government agencies, and other private institutions often block social media sites, including YouTube, due to its bandwidth limitations and the site’s potential for distraction. YouTube began offering free-to-view movie titles to its users in November 2018; selections of new movies are added and others removed, unannounced each month. Google Play Movies & TV formally shut down on January 17, 2024, with the web version of that platform migrated to YouTube as an expansion of the Movies & TV store to desktop users.

Discovery (including among others Bravo, USA Network, Syfy, Disney Channel, CNN, Cartoon Network, E!, Fox Sports 1, Freeform, FX and ESPN). YouTube expanded the removal of Russian content from its site to include channels described as ‘pro-Russian’. In April 2010, Lady Gaga’s « Bad Romance » became the most-viewed video, becoming the first video to reach 200million views on May 9, 2010.

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YouTube typically takes 45 percent of the advertising revenue from videos in the Partner Program, with 55 percent going to the uploader. According to TubeMogul, in 2013 a pre-roll advertisement on YouTube (one that is shown before the video starts) cost advertisers on average $7.60 per 1000 views. Usually, no more than half of the eligible videos have a pre-roll advertisement, due to a lack of interested advertisers.

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Some YouTube videos have themselves had a direct effect on world events, such as Innocence of Muslims (2012) which spurred protests and related anti-American violence internationally. Journalist Virginia Heffernan stated in The New York Times that such videos have « surprising implications » for the dissemination of culture and even the future of classical music. President Obama held a meeting at the White House with leading YouTube content creators not only to promote awareness of Obamacare but more generally to develop ways for government to better connect with the « YouTube Generation ». Whereas YouTube’s inherent ability to allow presidents to directly connect with average citizens was noted, the YouTube content creators’ new media savvy was perceived necessary to better cope with the website’s distracting content and fickle audience. The next year, YouTube added a music button to the video bar that played samples from « Sandstorm » by Darude.